Curtin Employer Portal

MediaPlus Digital Pte Ltd

SEO Specialist

General

Executive

Degree

● Manage & strategise organic search traffic and organic keyword ranking
campaigns on Google search engine.
● Observe & analyse trends in SEO campaigns to regularly provide insightful
and actionable data.
● Review and analyse client sites: conduct competitive analyses, powerful
keyword research, organic ranking tracking and web monitoring.
● Present and execute strategies for growth, optimisations, backlinking and
areas of improvement for client campaigns.
● Recommend changes to website architecture, content, internal linking, and
other factors to improve SEO positions for target keywords and increase
organic traffic growth.
● Assume full ownership of assigned campaigns to ensure the delivery of
KPIs.
● Collaborate with internal teams to complement and enhance both clientele
support and overall marketing campaign performance
● Provide updates, alerts and reports on client campaigns’ performance.
● Keep pace with digital marketing landscape changes & disseminate
learning throughout the entire organisation.
● Planning and execution of SEO campaigns: backend set up, on-site
optimisations, off-site optimisations and measuring impact and
effectiveness
● Analysing market research and industry, competitor case studies and other
various creative marketing techniques based on the research results
● Keep up to date on SEO news and updates, Google’s algorithm updates
and various SEO strategies and recommendations to test and implement
them.

● Strong hands-on experience with organic search platforms such Google
Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE
Ranking and other SEO platforms are highly desirable.
● Analytical, performance-driven, meticulous with data, strong research, and
communication skills
● Good organizational and time management skills
● Adaptable, teachable, a problem solver and able to handle multiple
priorities.
● Inquisitive, self-starter, ability to self-manage and to work independently
with little supervision while meeting expectations – and able to collaborate
well within a team.
● Working knowledge of search engine optimization algorithms, best
practices or have a good understanding of the basics.
● Able to create relevant, engaging and effective content and/or editing for
websites, services and programmes pages, meta page descriptions, blog
articles etc.
● Must be proficient in MS Office and Google e.g., Excel Sheets, Word
Documents & PowerPoint Presentations
● Google Analytics certified individuals, WordPress & Shopify familiarity (or
other content management systems e.g., WIX, Squarespace, PrestaShop,
Umbraco, Joomla) and basic knowledge of HTML, J-SON LD or CSS are
preferred
● At least 1 year experience in SEO or the digital marketing industry.

● Manage & strategise organic search traffic and organic keyword ranking
campaigns on Google search engine.
● Observe & analyse trends in SEO campaigns to regularly provide insightful
and actionable data.
● Review and analyse client sites: conduct competitive analyses, powerful
keyword research, organic ranking tracking and web monitoring.
● Present and execute strategies for growth, optimisations, backlinking and
areas of improvement for client campaigns.
● Recommend changes to website architecture, content, internal linking, and
other factors to improve SEO positions for target keywords and increase
organic traffic growth.
● Assume full ownership of assigned campaigns to ensure the delivery of
KPIs.
● Collaborate with internal teams to complement and enhance both clientele
support and overall marketing campaign performance
● Provide updates, alerts and reports on client campaigns’ performance.
● Keep pace with digital marketing landscape changes & disseminate
learning throughout the entire organisation.
● Planning and execution of SEO campaigns: backend set up, on-site
optimisations, off-site optimisations and measuring impact and
effectiveness
● Analysing market research and industry, competitor case studies and other
various creative marketing techniques based on the research results
● Keep up to date on SEO news and updates, Google’s algorithm updates
and various SEO strategies and recommendations to test and implement
them.

RM2000 - RM2500

31/07/2022

Interested candidate please send your resume to hr@mediaplus.com.sg
We regret that only shortlisted candidates will be notified.