Curtin Employer Portal

MIJ international (Seraya)

Growth Marketing Manager

Full Time

Manager

Kuala Lumpur

Bachelor's Degree

We’re looking for a Growth Marketing Manager to lead Seraya’s launch in Malaysia. You’ll be responsible for building brand awareness, driving student enrolments, and supporting partnership and fundraising efforts. You’ll be both strategic and hands-on: managing digital campaigns, leading content strategy, organising events and community activations, and tracking performance metrics to ensure growth.
You’ll work directly with the Director of Growth & Strategy and collaborate with MIJ Hub’s regional marketing team, supported by a full-time videographer/editor. This is a startup-style role with high ownership, creativity, and the opportunity to build the marketing foundation for MIJ’s Malaysian expansion, including upcoming social enterprises under Seraya.

5–7 years of experience in growth marketing, digital marketing, or brand management, ideally in a startup or education related environment.
Strong command of both English and Malay for marketing and community engagement.
Hands-on experience with Meta and Google Ads, social media management, and performance analytics.
Confident and personable, comfortable representing the brand on camera when needed.
Data-driven with excellent analytical and project management skills.
Creative thinker with a passion for storytelling and purpose-driven marketing.
Entrepreneurial, self-motivated, and thrive in building from scratch in a fast-paced environment.

Key Responsibilities
Brand & Awareness
Develop and execute Seraya’s brand and launch strategy across digital and on-ground channels.
Craft storytelling that communicates Seraya’s mission, programmes, and community impact.
Maintain consistent brand voice and visuals across all marketing touchpoints in English and Malay.

Lead Generation & Enrolment Growth
Plan, run, and optimize paid campaigns (Meta, Google, etc.) with agency support.
Build and refine marketing funnels to improve lead quality and conversion.
Design and execute lead nurturing to conversion journeys, from WhatsApp follow-ups and email sequences to on-site visit scheduling.
Support or coordinate with the sales/enrolment team to ensure smooth handovers and consistent communication.
Organise community events, workshops, and school tours to drive awareness and sign-ups.
Track, analyse, and report on campaign performance, cost per lead, and conversion rates

Content & Social Media Strategy
Lead content planning and storytelling across platforms (Facebook, Instagram, LinkedIn, TikTok).
Work closely with the videographer/editor to create engaging visual and video content.
Collaborate with MIJ Hub’s designer and creative team for campaign assets.
Partner with KOLs, influencers, and like-minded brands to amplify awareness, trust, and engagement.
Be comfortable appearing on camera for interviews, behind-the-scenes content, and campaign storytelling.
Drive social engagement and community interaction through creative, purpose-driven content.

Partnerships & Fundraising Support
Support the Director in preparing partnership decks, proposals, and marketing collaterals.
Coordinate meetings and follow-ups with corporate partners, foundations, and community organisations.
Co-create joint campaigns or activations that strengthen Seraya’s visibility and credibility.

Analytics & Project Management
Monitor performance dashboards and lead data in HubSpot, GA4, and Meta Ads Manager.
Manage campaign timelines, budgets, and reporting.
Identify opportunities for optimisation, automation, and improved performance across the funnel.

RM 6000 to RM 8000

31/10/2025

Email your application to puvi@mijhub.com