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Digital & Content Marketing Specialist

Vacancy Details
Company Name
Capital Dynamics Sdn Bhd
Job Title
Digital & Content Marketing Specialist
Job Group
General
Position Level
Entry/Junior
Qualification
Bachelor Degree
Job Description

Capital Dynamics seeks a Digital & Content Marketing Specialist to develop and execute the digital marketing and content strategy to grow its small funds management business in Kuala Lumpur, Malaysia. For the talented and committed digital marketer, there will be opportunities for international exposure within a fast growing fund management group.

Position Requirements
A Bachelor's degree from a reputable University, majoring in Marketing, Communications, Finance, or equivalent.

Although 1-2 years’ experience in executing digital marketing plans, copywriting and/or content-editing is useful, fresh graduates are encouraged to apply.

Working experience in the funds management or financial services industry is a plus.

Candidates who have successfully built a large following on social media platform and websites have an advantage.

Creative, excellent at executing strategy and outstanding communication skills.

Positive attitude, willing to engage in hands-on execution and able to work independently.

Tasks

  1. Define an overall digital marketing strategy focused on brand growth and customer acquisition through campaigns, thought leadership and digital content.

  2. Conceptualise and implement engaging creative content strategy, including writing and editing collaterals, EDMs and social media postings.

  3. Develop and execute integrated digital communications with inbound and outbound marketing for existing products, new product launches and cross-sell initiatives. Increase brand reach, awareness, and messaging across all digital and social media platforms.

  4. Working alongside web developers and designers, coordinate the design and functionality of websites and optimise website structure and content for search engines (SEO).

  5. Monitor and maintain website health.

  6. Undertake special projects such as transforming digital customer experiences, according to the company’s needs.

Salary Range
Deadline
30/06/2021
Interested Applicants can apply to
Email to: careers@icapital.biz

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